Yesterday evening was very special. More than 400 people came through the preview of The Dream Factory Exhibition and Workshops at The Dray Walk Gallery, Brick Lane, London. The exhibition featured the work of ‘Cultural Engineers‘. The interest in ColaLife was huge and inspiring. Those of us staffing the ColaLife exhibit had very tired voices by the end of the evening. A highlight of the evening was meeting Dan – a teacher at Acton School and my daughter’s supervisor – who is interested in being the pilot for the UK-based ColaLife work which will focus on taking the ColaLife idea to young people through Universities and Schools. ColaLife inspires young people and starts conversations around design; global affairs; unlikely partnerships; the use of new media and so on. As reported previously we already have clubs established on three continents. The other side of this coin is that young people are key consumers of Coca-Cola products and the ethical consumers of the future. Their support for ColaLife will help give Coca-Cola the confidence to engage with us even more moving forward.
Below is a slideshow of pictures taken at last night’s launch. The exhibition runs for the next 10 days (until 30 May 2010). A limited edition book has been produced as part of the exhibition and you can enter a draw to win a copy here.