Meet the Cultural Engineers

Image based on an original photograph by Bertie Borésdon

This is a bit of an honour. Honda are launching a new car (it is a hybrid!). The stuff of dreams. To accompany the launch they have recruited a bunch of cultural engineers (aka dreamers and innovators) and are planning to publish a limited edition book describing their work. I will be featured along with the ColaLife project. Anyway, the build up started today with the launch of the ‘Dream Factory’ website.

http://www.goodviews.co.uk John Owens

Fame at last! Well done.

However. How far away are we from getting ColaLife into life?

http://colalife.org/ Simon Berry

Thanks John. Where are we? I need to do another progress report don’t I? But in summary, we have a development plan which focusses on getting an independently evaluated trial underway. There is an executive summary of this on this blog (search for executive summary). I am giving up my day job at the beginning of June to focus on ColaLife full-time. Jane and I have been submitting funding bids to undertake fieldwork to build the partnership to implement the trial. We are still in frequent contact with Coca-Cola. Current issue, which I hope to resolve by the end of next week is the country of the trial.
Regards
Simon