Leave it to the experts
March 28, 2010 by Simon Berry · 1 Comment
Following the ColaLife TEDx Warwick presentation on 6/3/10, I was contacted by Richard Potter, a member of the executive for the International Development Summit at Warwick (WIDS) which takes place every November. Richard said:
We’ve subsequently written a post-summit magazine - which is just about to go to print - which will be circulated to all our prestigious speakers and guests, past and future, including the IMF, UN etc. I’d be absolutely thrilled to advertise your campaign inside, (for free, of course). Would you be interested in this?
Of course I said ‘yes’. I went about trying to typeset something (see left hand image above). Richard came back with the superb design on the right. Thanks Richard! Richard got the image from this set I took when on my visit to Tanzania at the invitation of Coca-Cola.
Engaging young people | Video editor wanted
March 17, 2010 by Simon Berry · 1 Comment
Images credit: David Wilcox, socialreporter.com
One of the most enjoyable aspects of ColaLife is the opportunities I get to present the project to young people. Recent presentations include: Student Hub (Oxford University), Royal Holloway University and TEDx Warwick University. These pictures were taken at the Hult International Business School in London on 1/3/10 where I did a ColaLife Q nd A session as part of Lisa ter Haar’s class on Corporate Social Responsibility. Lisa is a long time supporter of ColaLife.
The Hult students were given Flip Video cameras to film each other’s questions while David Wilcox captured the answers. We now need a volunteer to edit the video that was captured so that we can add a multimedia aspect to the ColaLife FAQ page. Any offers?
Here’s a slideshow of the session (spot the Flip Video cameras):
[30/6/10: the videos from this Q and A session are now available here]
The ColaLife Virtual Advisory Board
March 11, 2010 by Simon Berry · 2 Comments
There has been a lot of work going on behind the scenes to put together a ‘virtual advisory board’ of well known names to add further credibility to ColaLife and help us move from an incredibly successful campaign to an organisation that can help put together the unlikely alliances that are going to be required for us to achieve our vision. Getting the first person to commit was always going to be the big challenge. So our sincere thanks go to Don Nutbeam who has put himself forward as our first ‘virtual advisory board’ member.
Don Nutbeam
Professor of Public Health
University of Southampton
Professor Nutbeam said:
“ColaLife offers a creative solution to the distribution problems that prevent the delivery of proven solutions to enduring health problems among some of the world’s poorest and most vulnerable populations. For Coca-Cola it represents an outstanding example of corporate social responsibility.”
Professor Nutbeam has been a long term supporter of ColaLife. You will see from this video that he shares the ColaLife philosophy and our attitude to big business. When this was filmed (June 2009), Don was Honourary Professor at the Faculty of Medicine, University of Sydney. He talks about ColaLife in the context of ‘making the most of what is already there’ to improve public health, or ‘going with the grain’. He says:
“I’ve been working . . . with a campaign to try to persuade Coca-Cola who have frankly the best distribution network in Africa to use their distribution network to deliver essential medicines. They can deliver Coca-Cola to pretty much any corner of Africa and we in public health seem to be miserable at achieving the same goal so why not try to work with the grain.”
Brilliant.
Professor Nutbeam’s summary boigraphy reads like this:
DON NUTBEAM PhD FFPH
Don Nutbeam is currently Vice-Chancellor of the University of Southampton and a Professor of Public Health. His career has spanned positions in universities, government, health services and an independent research institute. From 2003-9 he was in senior academic roles in the University of Sydney, and prior to this he was Head of Public Health in the UK Department of Health. His research interests include public health intervention research in schools and communities as well as studies of health literacy, and adolescent health behaviour. He has published widely on these topics. He has substantial international experience in both developing and developed countries, working as an advisor and consultant for the World Health Organisation over a 20 year period, and as consultant and team leader in projects for the World Bank.
Onwards and upwards.
Reflecting on the Q&A session at Hult International Business School
March 3, 2010 by Simon Berry · Leave a Comment
This video captures our thoughts immediately following the Q&A session with students of Lisa ter Haar (onlyconnectcommunication) at the Hult International Business School in London. David Wilcox (socialreporter.com) is asking the questions of Lisa and I.
David and the students filmed the Q&A which will appear shortly on the ColaLife FAQ page.
[30/6/10: the videos from this Q and A session are now available here]
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