ColaLife principle: promoting micro-enterprise

Conakry, Guinea Cola-Cola Distribution
Image credit: Tielman Nieuwoudt

A key reason why Coca-Cola’s distribution network is so good in Africa is that there is money to be made by everyone involved in it. And those that make money from taking the bottles that ‘last mile’ are some of the poorest people on the continent. So giving a financial reward for the successful delivery of an AidPod will:

  1. Put money in the pockets of some of the poorest people in Africa;
  2. Help ensure that the ColaLife system is sustainable;
  3. Help deter corruption and mis-use of the distribution mechanism.

For these reasons we will develop systems to give a financial reward to those who deliver AidPods and those who act as receiving agents. We think that mobile phone based systems will provide the mechanism to support the confirmation of delivery and the payments this would trigger.

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  1. […] blog post. Thanks to @gentlemandad for posting it. I think it was in response to yesterday’s ColaLife principle: promoting micro-enterprise post where I made the case for Coca-Cola distributors to be paid for the safe delivery of […]