Top 10 achievements for 2010

>> Last year’s top 10

1. Field trip to Zambia

We travelled to Zambia in October and met with 45 people and 15 organisations. We had a great reception and a workshop of key stakeholders produced the basis of the plan for a pilot of the ColaLife concept in 2011.
Pilot diagram v1
>> more on the plan
>> the Zambia audio diary on audioBoo

2. The Participation Ride: Boulogne to Biarritz

IMG_0221 IMG_0212 IMG_0198
The trip to Zambia was funded by supporters who sponsored three of us to cycle to ride from Boulogne to Biarritz in September. Around £6,000 was donated and all of this went to ColaLife.

3. Hooking up with experts

Dr Prashant Yadav
Experts from all over the world have been very generous with their time and support in 2010. These include Dr Prashant Yadav, Dr Don Nutbeam, Dr Ian GoldmanPhillip Lee MP and Rohit Ramchandani. We also received a message of support from the Rt Hon Hilary Benn MP. These people and others have helped us refine the ColaLife concept over the year and make the idea even stronger.

4. TEDx presentations

TEDxBerlin logo TEDxYouth logo TEDx Warwick logo
I have given a dozen or so presentations on ColaLife during the year including three TEDx events: Warwick, Youth Berlin and Berlin. TEDx Berlin was the highlight. Coincidentally, it was the 1000th TEDx event and the event opened with ColaLife (see the video below). There was an audience of more that 400 people with 200 on the waiting list. The presentation has been viewed more than 775 times on YouTube:

A fellow speaker at TEDx Berlin was Dr Peter Lovatt, Psychologist & Dancer who gave a great presentation which had the whole audience on their feet and dancing on the spot. Peter kindly agreed to join us for our Christmas Reception (see below) where he gave us ‘The ColaLife Dance”.

5. UnLtd award

In October 2009 I committed to give up employment in June 2010 to focus on ColaLife full time to try and move ColaLife from a ‘cool campaign’ to the implementation of a pilot on the ground somewhere in Africa. This transition was made so much easier when Jane and I won a joint award of £15,000 to cover living expenses from UnLtd.
>> more on the UnLtd Award

6. Dennis Tretter our first intern

As Jane and I went full-time on ColaLife in June, we were joined by an ambitious, adventurous young man from Germany. We had been in contact with Dennis Tretter during the first part of the year and he arranged an Erasmus grant to cover his living expenses and joined us in June and stayed right through to October. Dennis was a great help as we worked to get the implementation phase of ColaLife underway. He helped with the early research including into the possible countries for a ColaLife pilot. He also got our DIY accounts system working and maintained this through to October. It was great that Dennis could come back for the ColaLife Christmas Reception on 1 December – see below. Thanks for your support Dennis!

7. The Christmas Reception and ColaLife Dance

I was fortunate to be invited by Steve Moore to his summer drinks reception and then to meet Tom Lee. Tom was really taken by the ColaLife idea and has became a great supporter and friend and he, and his wife Claire, have put in a lot effort spreading the ColaLife word through their extensive networks. Then, in late September, Tom offered to volunteer for ColaLife full time until the end of the year. The result was the ColaLife Christmas Reception which Tom master-minded and organised. Thanks Tom! The event was a great success in its own right but also generated a huge amount of associated interest and conversations which are still reverberating through the system. It also provided an opportunity for Coca-Cola and SABMiller to demonstrate their support in an appropriately low-key way. Coca-Cola provided, er, Coca-Cola and SABMiller provided Peroni beer. It was generally agreed that the highlight of the evening was “The ColaLife Dance” given to us by Peter Lovatt. We are grateful to Sand Box who allowed to use their space in the British Film Institute.
>> Full report on the Christmas 2010 Reception
>> Christmas Reception | Gandalf & the Hobbit discuss ColaLife :-)

8. Honda’s Cultural Engineers

IMG_0603 The opening evening at The Dream Factory exhibition The opening evening at The Dream Factory exhibition
It was honour to be selected by Honda as a ‘Cultural Engineer‘ and participate with 19 others in an exhibition and appear in a book around the launch of the new Honda CR-Z Hybrid car. The Dream Factory exhibition was in Brick Lane and spanned several days. It attracted several hundred people on the opening night and was great publicity for ColaLife. Thank you Honda and to our friends at Amplify!

9. SODIS developments

SODIS AidPod Diagram by Andrew Jackson

In 2010 we were introduced to the Solar Water Disinfection technique (SODIS) which must be one of the best kept secrets in the developing world. It is a technique that uses 6 hours of sunshine to disinfect water in clear plastic bottles. We have partnered with the global SODIS experts in Switzerland (EAWAG) to look at the best way to incorporate SODIS into the AidPod Mother’s Kit. Options for this include: making the AidPod itself into a SODIS device or refining an existing prototype SODIS bag so that it can be put inside the AidPod. It may be that we use a bag for the proposed pilot and develop the SODIS AidPod for larger scale roll-out.
>> SODIS posts on the ColaLife blog

10. Radio interviews

Once again, ColaLife featured on the BBC in 2010. This time it was on the BBC World Service on the HealthCheck programme hosted by Claudia Hammond. Euan Wilmshurst from the Coca-Cola also participated in this interview.

BBC World Service ColaLife Interview | 11 Nov 2010 by colalife
>> More on this interview on the blog

However, the radio interview that had the biggest impact, in terms of subsequent visitors to the website, was the one that went out on World Vision Report on 11 December 2010:

World Vision Report ColaLife Interview | 11 Dec 2010 by colalife
>> More on this interview on the blog

A big thank you to everyone who has supported ColaLife throughout 2010. We are making great progress. We hope that we’ll be able to report that a pilot is underway by this time next year!

Onwards and upwards.

Does weight matter?

IMG_1532Our best guess of the gross weight of an AidPod Mother’s Kit is between 110-150g. So a crate with five AidPod kits in it would weigh an extra 550-750g. Is this extra weight an issue?

The research we have done indicates that the transport cost of the ‘last mile’ in the remote parts of developing countries is related more to volume than weight. If you want to put a box or crate on a bus you are charged for the box or crate not for its weight. If you’re on a bicycle you put as many crates on as you can. Again, it’s the number of crates that’s the crucial thing rather than how much they weigh.

But, in any case, five AidPods would add a maximum of 750g to the weight of the crate which already weighs around 16.5kg.

In Zambia, the 300ml bottles are being replaced by new ‘ultralight’ ones (the shorter one in the picture). The old bottles weigh 429g, the new one weighs much less at 303g. So a crate of new bottles weighs around 3kg less than a crate of the old bottles. A crate of new bottles with five AidPod Mother’s Kits in it will still be more than 2kg less than a crate with older bottles with no AidPods in it. The details of this are given below for the record.

A cap weighs approximately: 2g

In Zambia, the most common crate, with reinforced sides weighs approximately: 1800g

A crate full of the older 300ml bottles full of Coca-Cola would weigh:

Crate: 1,800g
Older bottles: 24 x 429 = 10,296g
Caps: 24 x 2 = 48g
Coca-Cola: 24 x 300 = 7,200g
TOTAL:  19,344g

A crate full of the newer 300ml bottles full of Coca-Cola would weigh:

Crate: 1,800g
New bottles: 24 x 303 = 7,272g
Caps: 24 x 2 = 48g
Coca-Cola: 24 x 300 = 7,200g
TOTAL: 16,320g

The DIFFERENCE between the old and new bottle formats: 19,344 – 16,320 = 3,024g

WEIGHT OF 5 AIDPOD MOTHER’S KITS = 750g (max)

How Coca-Cola’s distribution system works

We’ve learnt a lot over the last two years or so about how the Coca-Cola distribution systems work and we thought it would useful to summarise our current state of knowledge so that others can fill any gaps or correct any misconceptions. Please comment.

North Avenue and Coca-Cola Headquarters - Atlanta, Georgia

The first thing to realise is that Coca-Cola is a sort of franchised operation. Most people refer to Cola-Cola as if it were a single entity and it is not. You have the people in Atlanta who take care of the brand and overall marketing, product development and so on, but then each country has its own bottler, or more likely, bottlers. Although Coca-Cola may have an interest in some of these bottling operations they are generally separate legal entities. Having said that, many, in their current form, are totally dependent on Coca-Cola as they do not bottle anything else. However, this is not always the case. In Zambia, for example, Zambian Breweries, a wholly owned subsidiary of SABMiller, is the sole bottler of Coca-Cola in the country, and also bottle beer.

Within each country, the same pattern of devolution is seen when it comes to distribution. In Africa, in our experience, we have seen two sorts of distribution model.
Unloading at Kisima MDC
A delivery to the Kisima MDC, Dar Es Salaam, Tanzania. Image credit: Simon Berry
There is the much trumpeted Manual Distribution Centre (MDC) model which operates within densely populated areas eg around large towns and cities. The MDCs are independent businesses with links to their local bottler who may provide technical support (eg sales training and general support) and credit to the MDCs. The owners of MDCs generally own the bottles and crates they use. They advertise a ‘liquid only’ wholesale price. First time customers (without crates and empty bottles to return) will have to pay for the bottles and crates they take away as well as the liquid they contain. MDCs can be solely dedicated to the sale of Coca-Cola but some are wholesalers of other products as well (eg bottled beer). MDCs are often run from shipping containers painted red. They receive a delivery of Coca-Cola once a week or thereabouts. Typically a Coca-Cola lorry leaving the bottler will visit one MDC which will take the entire load. Distribution from the MDCs is mostly ‘manual’ with crates being loaded on to handcarts, bicycles etc.

The relationship between the MDCs and the bottler is similar to that between the bottlers and Coca-Cola Altanta – although the MDCs are legally independent businesses, many depend on the local Coca-Cola bottler for their business to succeed.

Tanzania Coca-Cola MDC
The loading of handcarts in Dar Es Salaam, Tanzania. Image credit: Tielman Nieuwoudt
The MDC model works very well in densely populated areas where manual onward distribution is feasible due to the short distances involved.

The MDC model is not the system that gets Coca-Cola to very remote areas, as we’ve pointed out previously. So what does? It appears that it is ‘the pull of the Coca-Cola brand’ that is responsible for getting Coca-Cola to the most remote parts of developing countries. There seem to be two parts to this:

  1. People all over the world, even in the most remote parts of developing countries, demand Coca-Cola. This is a function of the marketing efforts which emanate from Atlanta and are then cascaded in each territory (eg in the UK);
  2. There is money to made by everyone who is involved in getting the product to these people.

Lorry leaving Kwanza Bottlers Tanzania Coca-Cola delivery by bicycle
Left: A lorry leaving the Coca-Cola bottling plant in Dar Es Salaam, Tanzania. Image credit: Simon Berry
Right: Coca-Cola being transported by bicycle. Image credit: Owner unknown

The lorry leaving the Coca-Cola bottling plant only goes so far. Beyond the lorry’s reach, an army of entrepreneurs take over, to carry the product the last few miles to the most remote points on the planet. At a recent Business Action for Africa event William Asiko, President, Coca-Cola Africa Foundation and Chair, Business Action for Africa told a story of a recent trip he made to the Democratic Republic of the Congo (DRC). Coca-Cola has no official presence in the DRC. Despite this when he touched down he was able to buy a cold can of Coca-Cola.

In Zambia, ColaLife wants to emulate this system for AidPod Mother’s Kits (Diarrhoea Treatment Kits packed in AidPods). The basis of our plan to try to do this is described here.

Related post

Supply chain theory in 140 characters

Top image: Coca-Cola headquarters, Atlanta. Image credit: Lee Coursey

Meet Patrick Delaney and his ValuLamp

One of the brilliant things about my work at the moment is that I get contacted by people doing really innovative things which may or may not have anything to do with ColaLife. Patrick Delaney and his ValuLamp is a case in point. Patrick is now selling these in Nicaragua and this is how they work. The lamp is recharged using a mini solar panel and so it needs a rechargeable battery. When I think of rechargeable batteries I think of the AA or AAA variety. But the most ubiquitous rechargeable battery in developing countries is the one that goes into Nokia mobile phones so Patrick’s lamp uses one of those. To avoid high import duties and allow for local assembly the lamp has just three parts: the printed circuit board with the LEDs on it, the back and the front! These components clip together so there is no need for screws. For transportation the lamp (or components) fit in the space behind the cells in solar panel frame.

Brilliant. There are more details about the ValuLamp here.

I can’t wait until we have brought ColaLife ‘to market’.

AidPod Mother’s Kit subsidy calculator

Work continues on the development of the plan for a pilot of the ColaLife concept in Zambia based in the outcome of our recent trip to speak with stakeholders there. Here’s attempt to identify the key variables and create a model to calculate the level of subsidy that would be required to make the AidPod Mother’s Kits affordable in remote rural communities. It’s an Excel Spreadsheet that can be downloaded here: Subsidy level calculator v1.1 (XLS, 25 KB). Any comments on the model would be gratefully received. Please email (see Contact Us) or comment on this post. Thanks.

Subsidy Level Calculator

[Post updated on 5/1/11: The file download link which originally linked to Version 1 of the calculator now links to Version 1.1]

ColaLife interview with World Vision Report | 11 Dec 2010

Can Coke add life? Here is the interview with World Vision Report published today (11/12/10).

World Vision Report ColaLife Interview | 11 Dec 2010 by colalife

World Vision Report Homepage 111210

ColaLife Presentation | TEDx Berlin

Thanks to the good people of red onion who hosted TEDx Berlin for the invitation to speak and for allowing me to open the 1000th TEDx event. It was a great, if nerve-wracking, honour.

ColaLife partners with Eawag on SODIS

SODIS Bag Full of Water IMG_1619 IMG_1625
Left to right: SODIS bag full of water | Empty SODIS bag | Folded SODIS bag inside a model AidPod

We are pleased to be able to announce a partnership between ColaLife and the SODIS group at the Swiss Federal Institute of Aquatic Science and Technology (Eawag). The SODIS group within Eawag do research, promotion and lobbying work for SODIS at global scale, they also run the website www.sodis.net (or www.sodis.ch).

Together we will be designing a programme to look at the SODIS elements of the ColaLife concept or, more specifically, how we can incorporate SODIS into the AidPod Mothers Kit (Diarrhoea Treatment Kit). The two options we are considering at the moment are a SODIS Bag that fits into the AidPod (see above) or an ‘active AidPod’ which is itself a SODIS device that could be used to disinfect water using the SODIS technique (see below).

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Illustration by Andrew Jackson

Christmas Reception | Gandalf & the Hobbit discuss ColaLife

Here is the ‘exit interview’ video from the ColaLife Christmas Reception recorded by David Wilcox. Jane insists on calling this “The Gandalf and the Hobbit Tape”. We must make sure we are seated for all future interviews!

If you can get over the hilarity of the height difference, it’s quite a nice summary. Thanks again David.

Christmas Reception 2010

First things first – if you couldn’t make it last night you will not have received a FREE PRIZE DRAW CARD! This will not be a large draw so it’s worth a go and there are two prizes: 2 nights B&B at Mandarin Oriental, Geneva and 2 nights B&B at the Villa Magna, Madrid. The prizes have been put up by Nigel Bolding, MD of The World’s Best Hotels. Nigel was one of the cyclists to rode across France for ColaLife in September and is ColaLife’s biggest fundraiser. To enter the draw email nigel@theworldsbesthotels.com with ‘ColaLife Giveaway’ as the subject.

Last night’s (1/12/10) event was fab except for the bit where I completely lost my place in my speaking notes! Thanks to everyone who came. @DanceDrDance (aka Dr Peter Lovatt) was the highlight for most people as he led us all in the creation of a dance for ColaLife. More on this below.

First, I have an obligation to those who couldn’t be there last night to convey the atmosphere. The best way I’ve come up with to do this, is with these mini video clips. To watch them, click one play button at a time. To create the buzz of last night, click on several at the same time! The question asked of all these lovely people was (usually): Who are you, what do you do and why are you here? Thanks to Luke who was on the Flip video and everyone else for entering into the spirit . . .

Mark Ellis, Jude Habib & Eric Whelan of sounddelivery Karl Wilding Amanda Jones Victoria Newell
. . .
Conor Ritchie Catherine Best Rebecca Green Peter Lovatt
. . .
Dennis Tretter Mike Dent Philipp Engel David Wilcox
. . .
.
Joana Ferreira Faizah Faheem Joanna Knowles .
. . .

David Wilcox, the cognoscenti’s social reporter of choice and long term ColaLife supporter, did his usual magic with his iPhone and captured ‘The Dance’. The first video below captures the assembled throng under the direction of Dr Peter Lovatt as he takes us through the routine. Peter is a dancer turned psychologist, who now heads the Dance Psychology Lab at the University of Hertfordshire. Peter has appeared on Strictly Come Dancing a couple of times talking about the psychology of dance.

At this point, thinking ahead, David realised that there is no way people were going to work out the dance from that video, so we asked Peter to run through the dance again in a not so quiet corner with a bunch of randomly chosen volunteers. This is how it goes:

An interesting feature of the event was that, typically, no one knew more than three or four other people. The ColaLife network is a virtual network which doesn’t get to come together face to face very often. I am sure some interesting links were made that will lead to other things.

Just to complete the picture for those who weren’t there. The evening was introduced by Simon Robertshaw of Sand Box who had kindly lent us their space at the BFI for the event. The Sand Box space includes a huge expanse of wall which is covered contiguously by three HD Projectors. Sand Box use this huge display area with their RED application which is one resource they employ to support their clients in innovative and collaborative ways of working. Through the evening this wall displayed ColaLife animations, in two windows, and pictures taken over the last two years, in a third window, which created a great effect.

Jane and I took a few minutes to talk about our recent Zambia Trip which was funded by the cycle ride across France in September. We described the foundation for the pilot plan that we are now developing with the appropriate stakeholders in Zambia.

The background music was provided by a playlist which shuffled through tracks by The Mulemena Boys (Zambia); Amadou & Mariam (Mali) and Tinariwen (Mali).

We are grateful to Coca-Cola and SABMiller who provided soft drinks and beer for the event.

Although we did not design the event as a fund raiser we do expect to make a surplus of a little over £500 on the event. Thanks to all of those who donated when buying tickets and on the night.

I’d like to thank all those who worked to make this reception possible. In particular Tom Lee who has been working flat out and on a voluntary basis over the last two months to organise the event. To Ellie Stoneley who helped to market the event and who, like Tom, was a brilliant relationship maker on the night. I’d also like to thank Bridget Moyen who organised the volunteers who helped on the night and the volunteers themselves: Christopher Villa, Emma Berry, Faizah Faheem, Jay Shukla, Luke Berry, Martin Karran, Matt Furniss, Philipp Engel, Sam Berry and Sara O’Keeffe. And Dennis, our summer intern, who braved the snow to come back all the way from Germany (but to Jane’s chagrin didn’t get time during the festivities to get the book-keeping back up to date!) Thank you all very much. Good gig!

I now need to pick up on the suggestion that we arrange a summer fund raiser. Now who was it who offered to help with that?

The ColaLife Dance