Building unlikely alliances to save children's lives
By popular demand (thanks for asking Lilian!) here are the AidPod animation files to download and put on your mobile device:
AVI format (8.7MB) – right-click and select ‘Save As…’
Quicktime format (9.3MB) – right-click and select ‘Save As…’
You can view the animation on the *NEW* ColaLife Channel.
Does anyone know how to make this go viral?
I’ve had this animation for a couple of weeks but didn’t want to release it before its debut at Chain Reaction yesterday where I had the privilege of presenting the ColaLife story (so far) during the opening plenary. It was a great event, my presentation will follow shortly.
A big thank you is due to my son Sam who put this animation together (the audio lets it down a bit but that’s down to me!).
Does anyone want a copy for their iPhone/mobile?
When possible business models for ColaLife have been discussed in the past, people have floated the idea that perhaps AidPods could carry advertising but the discussion has gone no further than that. Then along comes Clare Cunningham who brings the whole idea to life with some great models and some analysis of what might be possible and the issue becomes very exciting. In Clare’s words:
I am a designer and have been following the ColaLife project with great interest. Recently you posted a section on your blog entitled ‘Is wealth creation the new philanthropy?‘. This got me thinking about how the aidpod itself could generate income. You may have considered this approach already but I thought I would suggest these two ideas just in case.
Could the AidPod be used as an advertising space?
The pod itself acts as space for advertising with adverts printed onto the pod. The money from the advertising goes to the Coca Cola franchisee to pay for each pod’s inclusion.The drawbacks for this are:
- Coca-Cola may feel very reluctant to allow any competition advertising alongside their brand.
- There is the moral debate of advertising to people in such desperate situations.
Then this lead me to wonder . . .
Could the advertising potential of the AidPod be used rather as a place to disseminate useful information?
Government health campaigns; educational information; local news/issues/community groups. This may not directly answer the question of revenue generation. However it may encourage government support if it could aid in their agendas. I don’t know a huge amount about how governments/ organisations work in these areas so your answer may be that it’s not viable as an idea. However one idea can lead to another…I think ColaLife is a fantastic project and hope to see it go from strength to strength.
What do you think? Could AidPods carry advertising?
This is my brother, Matthew, who lives with his family in the States. My family have been incredibly supportive throughout the ColaLife campaign and this the latest manifestation of this support. Matthew has managed to get hold of a hard copy of GOOD Magazine. This is the latest edition which features the GOOD 100 list which in turn features ColaLife! His email said:
Got it! It will be winging its way to you shortly.
Cheers Math and thanks.
Simon Berry on ColaLife and Chain Reaction
Colalife is a great idea. It’s not the idea it was a year ago. It’s much better. I’m a great believer in open innovation which is essentially the process of opening up of ideas to others so that they are made better (the ideas not the people). That’s why I’m so pleased to be contributing to Chain Reaction. It’s a valuable face to face opportunity to expose the ColaLife idea to another bunch of innovative people. These people will challenge the idea and ask difficult questions, many will be supportive and enthused. And this will result in the further honing of the idea and will further build confidence which is essential if we are to make ColaLife, and all the other bright ideas that will be on display at Chain Reaction, a reality.
Have you booked for Chain Reaction yet by the way? You can do it here – it’s free if you’re under 21 – and if you’re not under 21 and have to pay, you’ll be providing an opportunity for the youngsters to be inspired by the amazing Chain Reaction programme.
