A key element of the online part of the ColaLife campaign has been to take a multi-channel approach and get ColaLife everywhere. We didn’t start with a website and expect people to find us, we went to all the places potential supporters might be. So we are:
- On Facebook – facebook.com/colalife
- On Twitter – twitter.com/colalife
- On Flickr – flickr.com/groups/colalife
And I’ve just set up vimeo.com/colalife. We didn’t have a website and this blog until we were well into the campaign and even now this acts as an aggregator of content from other places. No images are loaded on the blog, for example, they are all on Flickr.
A key missing element in this approach was the fact that we could not get youtube.com/colalife because it was already in place – may be it was set up by a ColaLife supporter – but it had never been used. Anyway, a handful of ColaLife supporters who work for Google (who own YouTube) worked some magic last week and now we have The ColaLife Channel on YouTube. Take a look.