The ColaLife Channel launches

November 14, 2009 by Simon Berry 

The ColaLife Channel

A key element of the online part of the ColaLife campaign has been to take a multi-channel approach and get ColaLife everywhere. We didn’t start with a website and expect people to find us, we went to all the places potential supporters might be. So we are:

And I’ve just set up vimeo.com/colalife. We didn’t have a website and this blog until we were well into the campaign and even now this acts as an aggregator of content from other places. No images are loaded on the blog, for example, they are all on Flickr.

A key missing element in this approach was the fact that we could not get youtube.com/colalife because it was already in place - may be it was set up by a ColaLife supporter - but it had never been used. Anyway, a handful of ColaLife supporters who work for Google (who own YouTube) worked some magic last week and now we have The ColaLife Channel on YouTube. Take a look.

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Filed under: Coca Cola Campaign, Videos
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2 Responses to “The ColaLife Channel launches”

  1. David Berman on ColaLife : ColaLife on November 15th, 2009 10:32 pm

    [...] putting together The ColaLife Channel I came across this interview with David Berman author of Do Good Design. Kate Andrews hooked us up [...]

  2. Progress Report - 30/12/09 : ColaLife on December 30th, 2009 5:04 pm

    [...] 14/11/09 ColaLife Channel launched on YouTube - youtube.com/colalife - >>more [...]

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