Through my day job (Head of Third Sector Team at Defra), I had the good fortune to meet Dave Allan and James Baderman of ?What If!, the innovation company. ?What If! is an international company whose clients include Coca-Cola, Unilever, Cadbury Schweppes and many other big names. On this particular evening ?What If! had been charged with arranging a Ministerial Dinner in Admiralty House to bring social enterprise ambassadors and government officials together. I was there as a government official.
Dave and James were very interested in the possibility of supporting ColaLife through the ?What If! Foundation. I met with James and his colleagues a couple of times but formal support was not possible with an unincorporated body so the potential partnership was put on the back burner.
Fast Forward a few months and we decide we are ready to incorporate ColaLife and need a registered address. I went back to ?What If! to ask if they would provide us with our first ‘legal home’. They said ‘Yes’. So ColaLife’s registered address will shortly be:
3-4 Ashland Place,
London, W1U 4AH
Thanks ?What If!. I don’t think ColaLife could have a more appropriate first home.