Isn’t this fabulous?! It looks like the giant ColaLife AidPod is off to spend some time on display at NESTA whose strapline is: ‘making innovation flourish’. This is a mock-up of the installation that I received last night from Mark at theWorkshop who have put a lot of time (and money) into the production of the giant aidpod which is destined to be paraded around London if we get through to the last 100 in Google’s Project 10 to the 100th competion for ideas that will change the world.
NESTA are working on a handbook as part of their Generating social innovation project and the ColaLife campaign is set to feature in that, so it is appropriate that the giant aidpod is to be displayed by NESTA as a conversation starter and smile inducer.
Thanks again to Mark and his team at theWorkshop for their support.