The BBC’s iPM programme, which goes out on a Saturday on Radio 4, has maintained a keen interest in the ColaLife story. For convenience, I have brought together the features they have created and broadcast in the last 12 months into this post (see below). In addition to these broadcasts, Jennifer Tracey, of iPM did a follow-up interview at the 2gether08 festival on 3/7/08. You can listen to the feature here or watch David Wilcox’s video of the interview here.
A big thank you everyone at iPM
Highlights: Includes an interview and song from Eve Graham, the original lead singer of the New Seekers hit ‘I’d Like to Teach the World to Sing’ which became a Coca-Cola commercial in the early 70s and a statement of interest from Coca-Cola
The original ColaLife feature on iPM | 24 05 2008 by colalife
ColaLife on BBC (UK) National Radio (27/12/08)
Highlights: Summarises the progress of the first 8 months of the campaign, the development of the idea and first reactions from the frontline in Tanzania.
iPM ColaLife Feature broadcast on 27 12 2008 by colalife
Coca-Cola confirm their commitment to ColaLife trials . . on BBC Radio 4
Highlights: This interview brought together Coca-Cola’s Euan Wilmshurst and Simon Berry to discuss Coca-Cola’s commitment to trials of the ColaLife idea before the end of 2009.
Coca-Cola’s commitment to ColaLife | 25 04 2009 | FULL INTERVIEW by colalife