The ColaLife story as told by the BBC’s iPM programme

May 4, 2009 by Simon Berry 

iPM logo

The BBC’s iPM programme, which goes out on a Saturday on Radio 4, has maintained a keen interest in the ColaLife story. For convenience, I have brought together the features they have created and broadcast in the last 12 months into this post (see below). In addition to these broadcasts, Jennifer Tracey, of iPM did a follow-up interview at the 2gether08 festival on 3/7/08. You can listen to the feature here or watch David Wilcox’s video of the interview here.

24/5/08
A big thank you everyone at iPM
Highlights: Includes an interview and song from Eve Graham, the original lead singer of the New Seekers hit ‘I’d Like to Teach the World to Sing’ which became a Coca-Cola commercial in the early 70s and a statement of interest from Coca-Cola
(the whole feature)
(Eve Graham’s song only)

27/12/08
ColaLife on BBC (UK) National Radio (27/12/08)
Highlights: Summarises the progress of the first 8 months of the campaign, the development of the idea and first reactions from the frontline in Tanzania.

25/4/09
Coca-Cola confirm their commitment to ColaLife trials . . on BBC Radio 4
Highlights: This interview brought together Coca-Cola’s Euan Wilmshurst and Simon Berry to discuss Coca-Cola’s commitment to trials of the ColaLife idea before the end of 2009.

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Comments

One Response to “The ColaLife story as told by the BBC’s iPM programme”

  1. Anon on May 6th, 2009 9:11 pm

    Just a quick email to say how impressed I am with your idea with Colalife, that I have been reading about in the Rugby papers the last week. What really pleases me, is the working with what is there as positively as possible and therefore making changes. There seems to be so much of just complaining, blaming everyone else and doing nothing. Not only do I feel your idea is wonderful, I feel it does something greater than getting aid to Children, it shows people that there is another way to achieve a better world for everyone.

    Well done and all the best with your project

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