This is a great confirmation of Coca-Cola’s commitment to trials of the ColaLife idea this year in Tanzania. Listen again to the interview here (4 mins 52 secs):
Thanks are due to Euan of Coca-Cola and the iPM team who can do magic with audio. This feature includes audio from the flip video I took on the frontline in Dar Es Salam in November 2008. Nice mash-up guys!
Here is an extract of the above interview containing the key commitment (52 secs).