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Coca-Cola confirm their commitment to ColaLife trials . . on BBC Radio 4

25 April 2009 By 3 Comments

iPM 200409

This is a great confirmation of Coca-Cola’s commitment to trials of the ColaLife idea this year in Tanzania. Listen again to the interview here (4 mins 52 secs):

Coca-Cola’s commitment to ColaLife | 25 04 2009 | FULL INTERVIEW by colalife

Thanks are due to Euan of Coca-Cola and the iPM team who can do magic with audio. This feature includes audio from the flip video I took on the frontline in Dar Es Salam in November 2008. Nice mash-up guys!

Here is an extract of the above interview containing the key commitment (52 secs).

Coca-Cola’s commitment to ColaLife | 25 04 2009 | EXTRACT by colalife

Filed Under: Audio, Coca-Cola Campaign, Tanzania Tagged With: , , ,

Trackbacks

  1. ColaLife - the story so far - 25/4/09 : ColaLife says:
    26 April 2009 at 7:17 pm

    [...] *STOP PRESS* An hour or so after this presentation, Coca-Cola confirmed their commitment to trials on the BBC’s iPM programme on Radio 4. You can listen again here. [...]

    Reply
  2. A conversation with Mark Ellis of sounddelivery : ColaLife says:
    13 May 2009 at 10:18 pm

    [...] the interview Coca-Cola have confirmed that they plan to carry out trials of the ColaLife idea later this year in [...]

    Reply
  3. Socialreporter | Coming to London soon: the giant AidPod says:
    13 May 2009 at 11:28 pm

    [...] been meaning for a couple of weeks to provide an update on the great news that Coca Cola have agreed to trials of the Colalife AidPods in their distribution system in [...]

    Reply

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