I’ve been thinking (always dangerous). And I predict that, in 10 years time, it will be considered unethical for a commercial operation to indulge in mono-product distribution in developing countries. I think this will be indefensible both from a social and environmental point of view.
I reckon that if anyone says “We distribute xyz (=commercial product) in Africa or Asia or South America” the completely natural retort will be “and what else do you distribute?”.
What do you think?
So. The question is: Is Coca-Cola going to lead the way or just follow?