The unveiling of Mark II of the ColaLife AidPod

March 4, 2009 by Simon Berry 

As promised, and a lot quicker than expected, here is the unveiling of Mark II of the ColaLife AidPod (thanks to David Wilcox at Social Reporter).

The main differences between the initial prototype model and this one are:

  1. It has a hi-top that sits slightly proud of the bottles - this increases the capacity of the pod
  2. It has has ’shoulders’ which mean that when the aid pod is pushed into the crate the bottles will part slightly and come back together and grip the pod once it is fully inserted. The shoulders also give the pod longitudinal strength

As before the benefits of using a universal pod are that:

  1. It allows the essential local determination of what is distributed and when. Needs will vary from location to location and from season to season and what is distributed MUST be determined locally by those with the long term responsibility for public health care;
  2. It potentially allows the idea to be replicated across the World after successful local trials;
  3. It also dis-associates the Coca-Cola product/brand with a particular ’social product’ which is likely to enable a wider range of products to be distributed.

I will be putting up a pattern so that you can make your own! And we will be building a 6-foot tall one for the press stunt on 17 March if we get through the last 100 in the Goggle’s Project 10 to the 100th competition.

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Filed under: Coca Cola Campaign, Meetings, Presentations, Videos, design
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4 Responses to “The unveiling of Mark II of the ColaLife AidPod”

  1. Matthew Taylor on globalisation and the G20 : ColaLife on March 31st, 2009 11:20 pm

    [...] the interview I showed Matthew the ColaLife AidPod. He’d heard of ColaLife and is to put me into contact with one or two people he thinks can [...]

  2. Coca-Cola say ‘Yes’ (probably) to trials this year : ColaLife on April 29th, 2009 10:00 pm

    [...] Salts, Mosquito Nets, Vitamin A Tablets and so on. We have suggested that they do this using pods like this [waves aidpod in the air for people to see] that fit between the necks of Coca-Cola bottles in the [...]

  3. Introducing the Mark III ColaLife AidPod : ColaLife on June 17th, 2009 6:54 am

    [...] It has the same cross-section as the Mark II aidpod [...]

  4. Progress Report - 26/8/09 : ColaLife on August 30th, 2009 6:37 pm

    [...] 4/3/09 Mark II of the AidPod revealed at face to face meeting at Global Tolerance HQ >>more [...]

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