ColaLife on BBC (UK) National Radio (27/12/08)

December 29, 2008 by Simon Berry 

On Saturday, 27/12/08 the BBC ran a 10 minute feature on ColaLife updating the initial interview back in June on the BBC Radio 4 programme, iPM. It includes bits from the original interview in June 2008, an update on progress and the vision from me and a clever audio cut from the frontline video filmed in Tanzania.

The item is no longer available on the BBC iPlayer but, thanks to the iPM Team, you can listen by clicking on one of the players below:

High quality (for broadband users)

Low quality but totally adequate (dial-up connections)

Eddie Mair finishes the feature saying “Simon Berry with his aidpod“. This is interesting because at the recent face-to-face meeting of ColaLife supporters there was lots a discussion about what the ‘ColaLife Pod’ should be called as the pod idea has applications beyond Coca-Cola, or Pepsi Cola for that matter. Terms like ‘healthpod’ and ‘lifepod’ are already in use for other things but ‘aidpod’ isn’t. So . . . . I’ve registered aidpod.org, aidpod.org.uk and aidpod.co.uk just in case we need them moving forward. For the moment I have re-directed these domain names to the ColaLife Blog.

If we adopted the term ‘aidpod’ then we would need to start talking in terms of ‘The ColaLife AidPod‘ which would leave space for the ‘Pepsi AidPod’ and the ‘Heineken AidPod’ etc etc

Any thoghts on the ‘aidpod’ name? What would it go down like on the frontline I wonder?

Bookmark and Share

Filed under: Audio, Coca Cola Campaign, Interview
Tagged:

Comments

2 Responses to “ColaLife on BBC (UK) National Radio (27/12/08)”

  1. Introducing the AIDPOD concept : ColaLife on February 14th, 2009 7:19 pm

    [...] on 27/12/08 in the BBC Radio 4 iPM feature, Eddie Mair rounded off the 10 minute interview saying “Simon Berry and his AidPod”. So [...]

  2. The ColaLife story as told by the BBC’s iPM programme : ColaLife on May 4th, 2009 11:57 am

    [...] statement of interest from Coca-Cola (the whole feature) (Eve Graham’s song only) 27/12/08 ColaLife on BBC (UK) National Radio (27/12/08) Highlights: Summarises the progress of the first 8 months of the campaign, the development of the [...]

Please use the form below to leave a comment. Some comments may be moderated, but will all be displayed after a short delay unless they contain offensive or irrelevant content.