Progress Report – 6/12/08

Children at Rene MDC, Dar Es Salaam >>more photos

Here is an update on the progress of the Coca Cola campaign. The headline is:
ColaLife in Dar Es Sallaam. Read the diary
.

May 1988 – May 2008 – the first 7,305 days – no progress!

  • May 1988 Had the idea while working on the British Aid Programme in NE Zambia that Coca-Cola’s distribution muscle could be used to distribute oral rehydration salts in developing countries
  • I tried to promote the idea but made no progress at all!

May 2008 onwards- the last 180 days – real progress!

Next moves

  • Face to face gathering to take place at Global Tolerance on 16/12/08 >>more
  • Develop the relationship with PSI in Tanzania
  • Continue to push for field trials in the New Year.
  • Seeking engagement from a multi-national NGO (if PSI do not want to engage).
  • Encouraging ideas and contributions from members of the various ColaLife groups (eg design of inserts for crates; educational and awareness raising materials; local logistics; grass-roots engagement etc etc).
  • On-going PR campaign to ensure support groups continue to grow.

5,500 children die every day in Africa before the age of 5. This initiative could save thousands and thousands of children’s lives through positive engagement between the private and NGO sector.

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