ColaLife pods?

Another great day with a bunch of really creative people but more on the meeting in the next blog post. When the meeting finished I was able to arrange to tag along with Adrian Ristow to see more MDCs tomorrow and then I spent the rest of the afternoon preparing for that. And the image is the result!

I’ve mocked up a couple of inserts: 1) one (the cylinder) is a coke bottle replacement and 2) is a ‘toblerone wedge’ (Jane’s idea) that should fit between the bottles. I want to see how the Coke distributors react when I put these in the crates. I’ll try and capture this reaction on video.

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  1. Simon Berry says:

    Day 2 report is taking a while to produce! In the meantime, here’s the prep for tomorrow’s trip out – http://tinyurl.com/6xzlrj – colalife

  2. […] in the vehicle and started on our journey. We visited 7 of the 17 MDCs that he manages and I took the mock-up ColaLife Pods I made yesterday. Here they are in Coca-Cola crates. They […]

  3. […] Simon chatting among the crates with distribution workers. One of the big issues is what shape the Colalife medicine pods should be, and whether they could be […]

  4. […] meeting and I am certain that now we’ve met the e-communications will flow. I showed her the pods and the video which […]

  5. […] I took along the ‘ColaLife Pods’, the tube and the wedge, to test reactions to the overall concept of putting ‘social products’ into Coca-Cola […]

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