Thinking outside the bottle

November 15, 2008 by Simon Berry 

Here’s the first response to the call for innovative designers and it’s a neat idea and an alternative to removing a bottle from the crate to insert a ‘ColaLife Pod’. It’s been submitted by Jessica Ponsford, a 2nd year Fine Art student from Loughborough University School of Art & Design. Jess says:

My art practise is primarily about producing work to make a difference or raise awareness to issues in the world around us.

My design simply uses the negative space within the coca cola crate, sitting between the bottles in sets of three.At the moment they are designed to be
made out of recyclable plastic with a foil cover on top to open. They are also able to be torn apart for single use. I have produced the design with idea of it containing the rehydration salts, the life straw and other educational materials. I haven’t worked with exact dimensions as it is just an initial idea.

Thanks Jess. So what do you think? All of Jess’ graphics are here.

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Filed under: Coca Cola Campaign, LifeStraw, design
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3 Responses to “Thinking outside the bottle”

  1. More design ideas from Jess Ponsford : ColaLife on November 21st, 2008 10:03 pm

    [...] of two more insertion ideas: 1) The Toblerone and 2) The Cylinder. Like Jess’s first idea, Thinking outside the bottle, the Toblerone method uses unused space within a crate - and this shape of insert might be able to [...]

  2. Progress Report - 26/8/09 : ColaLife on August 26th, 2009 9:53 pm

    [...] 15/11/08 Jess ponsford submits innovation ‘ColaLife Pod’ design ideas >>more [...]

  3. Progress Report - 30/4/10 : ColaLife on May 2nd, 2010 11:33 am

    [...] 15/11/08 Jess ponsford submits innovation ‘ColaLife Pod’ design ideas >>more [...]

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