Mark Thomas and his publishers have done a brilliant job promoting his new book. A feature article in the Guardian (who are also selling his book) and a long interview on Radio 4’s You & Yours on 26/9/08. This will result on lots of people searching for the book and hopefully this post will pop up in those searches and this campaign will get to a wider audience. In the introduction to his book Mark says:
Coca-Cola and its logo are everywhere. In our homes, our workplaces, even our schools. It is a company that sponsors the Olympics, backs US presidents and even re-brands Santa Claus. A truly universal product, it has even been served in space.
It is for precisely this reason that we want to work with Coca-Cola. We want to use Coca-Cola’s amazing distribution channels in developing countries to save children’s lives. Please register your support by joining our Facebook Group. Thanks.
Below is a video of Mark talking about his book.