Let’s project ourselves 12 weeks into the future and imagine that by then Coca-Cola will have committed to undertake trials of our idea in east Africa.
And let’s imagine all the answers we will have to come up with. Like “How are we going to incorporate non-Coke items in Coca-Cola crates?”
Questions like this spark other questions like “What are the dimensions of the Coca-Cola crates and bottles used in east Africa?” and so on.
Can anyone with thoughts, answers or more questions please post them here by commenting? Click here and scroll down.
There are now nearly 5,500 members of the Facebook Group from all over the World; there are employees of Coca-Cola looking at this website along with people from the frontline in Africa, Asia and South America and some of the best design brains in the business . . . . The genius is in the network! Let’s see what we can come up with. Your contributions please!