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Is the LifeStraw part of the answer?

18 August 2008 By 3 Comments


At the risk of complicating a very simple idea . . . let me introduce you to the ‘LifeStraw’ in case you haven’t yet seen one. Tobias Ernberg is a member of the Facebook Group and noted a previous post where I mentioned this personal water filter. This week he sent me a sample. Toby works for Vestergaard Frandsen who manufacture the award-winning device.

The neat thing about the ‘LifeStraw’, as far as this campaign is concerned,  is that it is about prevention rather than cure. However, I get the impression that they are mostly distributed during disasters. Typical! ColaLife is about the day-to-day. I’ve asked Toby for details of the cost of ‘LifeStraws’. Please comment with any questions.

Filed Under: Coca Cola Campaign, LifeStraw, Videos Tagged With: , , ,
  • http://www.podnosh.com/blog/ Nick Booth

    Looks too bulky for the size of compartment. If we radically change the pitch to coke then surely they’ll see it as a radical change in negotiating stance and lose interest.

  • http://www.vestergaard-frandsen.com Toby

    This tool is not only for complex emergencies but intended to be distributed as a way to reduce the level of water borne diseases. Much like our LLIN mosquito nets are mass distributed throughout sub-saharan Africa to reduce malaria (and this has shown great results), the LifeStraw Personal will provide approximately one year of drinking water (without replacement of parts nor batteries, etc.). Indeed bulkier than ORS but possibly more effective and a more long-lasting solution for reliable drinking water.

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