Using Coca Cola’s Distribution Muscle

Coca Cola Distribution in Dakar Coca Cola in Soweto

Photo credits: Right: Nick Gripton Left: Marie-II

Today, via a tweet, I was invited by Number 10 to join a live blog of the Business Call To Action event. As the commentary scrolled by, Coca Cola made a statement and it reminded me of an idea that first came to me some 20 years ago, as I drove through the bush in NE Zambia in an area where one in five children die before the age five, usually from dehydration. This was in the days before blogs when it was difficult to know where to park such random thoughts.

This is what I typed in to today’s live blog:

[Comment From Simon Berry]
What about Coca Cola using their
distribution channels (which are amazing in developing countries) to
distribute rehydration salts? Maybe by dedicating one compartment in
every 10 crates as ‘the life saving’ compartment?

I still think it’s a good idea. Coca Cola, are you listening?

Further information

All of the Coca Cola Campaign posts

I’m thankful to the photographers who have allowed me (through personal contact or Creative Commons Licensing) to use their photos.

Comments

  1. Simon

    With ref. to your new job, you should see this post by Stephen Bubb, CE of acevo

    http://bloggerbubb.blogspot.com/2008/05/geraniums-itv-and-ceo-job.html

    He mentions your new department

  2. Cheers Alex. This is really useful. I’ve added a comment on Stephen’s blog.
    See: http://tinyurl.com/3p9pvb
    Regards
    Simon

  3. Brilliant idea, how can I help (in Kenya at least)?

Trackbacks

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