Our idea is that Coca Cola use their distribution channels (which are amazing in developing countries) to distribute 'social products', such as oral rehydration salts, to the people who need them desperately. This could be done by incorporating an 'aidpod' into Coca-Cola crates.
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Image credit: Simon Berry
As a group, we have been developing the aims and objectives of the campaign. Please take the time to have a look at them and see where you might be able to help - and if we can improve them in any way.
Image credit: Mariëlle Ernst
The ColaLife campaign is one that is being developed collaboratively using a number of online tools. Find out how you can help, even if just by joining our Facebook group.
Image credit: Grzegorz Komar